Hopefully, after reading this article, you’ll have an idea on writing a copy but just because you can do something, it doesn’t mean you should do it.

Copywriting isn’t just writing. It involves structure and technique, plus an understanding of persuasion, needs, and wants. So if that sounds intriguing, I‘ll tell you how it’s done and you can decide the rest for yourself.

What is Copywriting?

The first thing you need to know about copywriting is that it has nothing to do with copyright law!

A copy is a text on marketing and promotional materials such as website copies, email marketing materials, billboards, social media ads, brochures, flyers, landing pages. Writing is, well I think you know this one… And when you’re writing to sell and promote; that’s copywriting!


I don’t hate that I like TikTok, anymore. Here’s why…

This post has been in my drafts for a year now and I finally had time to spare. Perks(!) of being in lockdown during a global pandemic…

The first draft was titled ‘Why do we hate TikTok?’. About six months later, I changed it into ‘Why do we hate that we are starting to like TikTok?’. Now that everyone is on TikTok (thanks to the guy who decided that eating bat meat was a good idea), I think it’s time I posted it! After all, it eez what it eez… 🤷‍♀️ And if you got this reference…

GIF from GIPHY

First things first……


Managing work-life balance when you’re working from home may be harder than you thought it would be.

Photo by Victoria Heath on Unsplash

It’s official! The coronavirus has officially reached ‘pandemic’ status, but what does it mean for businesses?

Some global companies have rolled out mandatory remote work policies, and many more are discussing it. It’s safe to say that the shift to “home office” will be the new normal for many of us, at least for a while. “How long,” you ask…


A digital strategy is not so different than a business strategy, at least not anymore. Because in today’s digitalized world, you can’t possibly survive without digital capabilities.

Photo by Diggity Marketing on Unsplash

Why Digital Strategy?

Before, all you needed was a website and a Content Management System(CMS) such as Wordpress. Now, the list is pretty long, and it is continuing to grow: CMS, CRM, APIs, database, analytics, social media, email, search…But don’t be alarmed!

Assuming you already have a business strategy, you should be halfway there. Even if you don’t have one; these practical tips will help you come up with a simple digital strategy in no time!

Let’s get started with a quick quiz to see where you are…

Question 1: Do you really need a digital strategy?

a. Yes (Contact me.)

b. No (See Paragraph 1.)

c. Not sure (Go to Question…


Sneak monkeys into your copy, abide by Google, and do the mum test

Photo by Pixabay from Pexels

Carrie Rose

First up was Carrie Rose from the creative SEO agency, RiseatSeven, who was here to talk about how to create content for small brands with no brand awareness and little to no budget. Turns out it is possible through the magical combination of digital PR and content marketing!

She explained that creating stories is crucial in order to reach a wider audience. So here are the Tips and Tricks to achieve the magical combination brought to you by Carrie:

  • Catch trends, be timely.
  • Add sharable content to your article. You can upload a video from Youtube or you can make…


I thought “Why not go to an event to learn more about SEO?” So I did. Here’s what I learned at BrightonSEO that your boss wishes you knew:

Photo by Tiago Muraro on Unsplash

Carrie Rose

First up was Carrie Rose from the creative SEO agency, RiseatSeven, who was here to talk about how to create content for small brands with no brand awareness and little to no budgets. Turns out it is possible through the magical combination of digital PR and content marketing!

She explained that creating stories is crucial in order to reach a wider audience. So here are the Tips and Tricks to achieve the magical combination brought to you by Carrie:

  • Catch trends, be timely.
  • Add sharable content to your article. You can upload a video from Youtube or you can make…


I’ve got one word for you, one word that answers the everlasting question: Miths.

Photo by Yura Fresh on Unsplash

And surprise! It’s an acronym, so it’s actually 3 words. But first, what does it mean for a website to be responsive?

RWD or responsive website design is an approach to web design that makes it possible for any user with any device to have the same experience on a website no matter the screen size, layout, or media.

Before we start, let’s run Google’s Mobile-Friendly Test to check if your website is mobile-friendly.


While, for most people, Alice in Wonderland is the story of a little girl following a rabbit into a strange place, it’s a coming-of-age story for me. Or more accurately, it’s the coming-of-age story of me.

I loved it when I was little, imagining my own wonderland in my head as my mum read the story to me.

I loved it when I could only look at the pictures in the book.

I loved it when I watched the cartoon for the first time.

I loved it when I grew up, learned how to read, and read it by myself for the first time.

I loved it when I read it in the script format.

I loved it when I watched the Disney movies; Alice in Wonderland & Alice Through the Looking Glass.

I still love…


Are you an entrepreneur, a startup or an SME owner, who is looking for ways to kickstart your company’s online presence?

meme created via meme generator

When we ask our clients about the biggest challenges they face, this one thing comes up quite a lot: getting their business on page 1. If you are also struggling with this, well…who isn’t?

Sila Savas

I can come up with creative ideas real fast. Punk Marketer. silasavas.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store