Hopefully, after reading this article, you’ll have an idea on writing a copy but just because you can do something, it doesn’t mean you should do it. — Copywriting isn’t just writing. It involves structure and technique, plus an understanding of persuasion, needs, and wants. So if that sounds intriguing, I‘ll tell you how it’s done and you can decide the rest for yourself. What is Copywriting? The first thing you need to know about copywriting is that it has nothing…

Brands look to NFTs as a new way to connect with consumers and generate revenue, but what do NFTs mean for brands really? — NFTs started popping up in March when Jack Dorsey sold his first tweet as an NFT for just under $3 million, and even more, after a collage by artist Beeple sold at a Christie’s auction for $69 million. …

I don’t hate that I like TikTok, anymore. Here’s why… — This post has been in my drafts for a year now and I finally had time to spare. Perks(!) of being in lockdown during a global pandemic… The first draft was titled ‘Why do we hate TikTok?’. About six months later, I changed it into ‘Why do we hate that…

Managing work-life balance when you’re working from home may be harder than you thought it would be. — It’s official! The coronavirus has officially reached ‘pandemic’ status, but what does it mean for businesses? Some global companies have rolled out mandatory remote work policies, and many more are discussing it. It’s safe to say that the shift to “home office” will be the new normal for many of…

A digital strategy is not so different than a business strategy, at least not anymore. Because in today’s digitalized world, you can’t possibly survive without digital capabilities. — Why Digital Strategy? Before, all you needed was a website and a Content Management System(CMS) such as Wordpress. Now, the list is pretty long, and it is continuing to grow: CMS, CRM, APIs, database, analytics, social media, email, search…But don’t be alarmed!

Sneak monkeys into your copy, abide by Google, and do the mum test — Carrie Rose First up was Carrie Rose from the creative SEO agency, RiseatSeven, who was here to talk about how to create content for small brands with no brand awareness and little to no budget. Turns out it is possible through the magical combination of digital PR and content marketing! She explained…

I thought “Why not go to an event to learn more about SEO?” So I did. Here’s what I learned at BrightonSEO that your boss wishes you knew: — Carrie Rose First up was Carrie Rose from the creative SEO agency, RiseatSeven, who was here to talk about how to create content for small brands with no brand awareness and little to no budgets. Turns out it is possible through the magical combination of digital PR and content marketing!

I’ve got one word for you, one word that answers the everlasting question: Miths. — And surprise! It’s an acronym, so it’s actually 3 words. But first, what does it mean for a website to be responsive? RWD or responsive website design is an approach to web design that makes it possible for any user with any device to have the same experience on a…

While, for most people, Alice in Wonderland is the story of a little girl following a rabbit into a strange place, it’s a coming-of-age story for me. Or more accurately, it’s the coming-of-age story of me. — I loved it when I was little, imagining my own wonderland in my head as my mum read the story to me. I loved it when I could only look at the pictures in the book. I loved it when I watched the cartoon for the first time.