A digital strategy is not so different than a business strategy, at least not anymore. Because in today’s digitalized world, you can’t possibly survive without digital capabilities. — Why Digital Strategy? Before, all you needed was a website and a Content Management System(CMS) such as Wordpress. Now, the list is pretty long, and it is continuing to grow: CMS, CRM, APIs, database, analytics, social media, email, search…But don’t be alarmed!