I Like TikTok and I’m Not Embarrassed to Say It
This post has been in my drafts for a year now and I finally had time to spare. Perks(!) of being in lockdown during a global pandemic…
The first draft was titled ‘Why do we hate TikTok?’. About six months later, I changed it into ‘Why do we hate that we are starting to like TikTok?’. Now that everyone is on TikTok (thanks to the guy who decided that eating bat meat was a good idea), I think it’s time I posted it! After all, it eez what it eez… 🤷♀️ And if you got this reference…
First things first… According to TikTok;
From a user’s perspective, it’s a form of social media that is not time-consuming to create things…or to watch. It’s just, easy… Also, there are no grandmas.
There WERE no grandmas… Now it is more popular than ever, weirdly among them too!
The Rise of TikTok
In 2018, TikTok was the most downloaded Android app in the US. It got people’s attention. But only after when it became the most downloaded app worldwide in Q1 2020, content creators and brands realized that they couldn’t afford to ignore it anymore… They couldn’t say no to high engagement, and rapid growth.
The early adopters were teens. They were the biggest consumers of social video, not only because 16–24s preferred entertainment to news content, but also because it fulfilled the young generation’s desire to be popular. And teenagers eventually became addicted to the ’15 seconds video’ format.
I feel like TikTok is a new level of engagement. If I go as a marketer to another platform I get likes, shares or comment. If I get a video on TikTok, I get 20 to 30 minutes of a person’s time to create and share…