NFTs: What do they mean for brands?

Brands look to NFTs as a new way to connect with consumers and generate revenue, but what do NFTs mean for brands really?

NFTs started popping up in March when Jack Dorsey sold his first tweet as an NFT for just under $3 million, and even more, after a collage by artist Beeple sold at a Christie’s auction for $69 million. Since then, brands, celebrities, and agencies have been trying out the new medium as a way to engage customers and generate new revenue streams.